50 Franchisees for Jim’s Pool Care in 2012

Jim’s Pool Care has bucked the slow growth trend and recently reached a business franchise milestone with Sydney sider Stephen Sofer taking the plunge to become the company’s 50th Mobile Pool Shop franchisee.

This puts the nationwide pool care company, which was named Jim’s Franchise Division of the Year 2011, well on its way to becoming one of the industry leaders maintaining steady growth in franchisee numbers since it was founded in 2003.

The current Division owner, Queenslander Brett Blair, believes his business success lies in being part of a nationally recognised franchise brand, plus being both a retail and labour business with great support from major national pool industry manufacturers.

“The last two years has seen some major growth with 17 franchisees coming on board,” Brett said.

“We now have Jim’s Pool Care franchisees in every state except the Northern Territory, and we plan to grow that number to 70+ franchisees nationally in the next two years,” he said.

Brett puts the recent year on year growth down to being able to provide a great entry level opportunity into franchising through well-developed systems that make it easier for people to move from wages to a small business. He also notes some the the highest Franchisee satisfaction within the Jim’s Group based on annual surveys.

“In January 2011 we officially launched our ‘business in a box’ concept in order to make it easier for franchisees to get up and running. Jim’s is known for excellent customer service, and we want our franchisees to be able to focus on providing that by streamlining startup processes and training,” Brett said.

The ‘business in a box’ package is all inclusive and includes stock, uniforms, training, vehicle signage, software and manuals with a step by step startup guide.

It is exciting time for Jim’s Pool Care as they identify new sites nationally in readiness for the 2012 Summer season.

Jim’s Group founder Jim Penman congratulated Brett Blair on his business’ growth and success.

“Jim’s Pool Care was named the 2011 Jim’s Franchise Division of the Year because of the excellent support and service that Brett and his team provide to his franchisees. Franchisees are our number one priority and Brett has fully embraced this within his Pool Care division.”

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