In this video, Jim Penman lists some of his favourite books. One of the most influential books he ever read was ‘Behind the Arches’ about McDonald’s. From this book he learned about the passion for customer’s experience, cutting costs, improving service and looking after franchisees. Ray Krocs, first franchisees were millionaires, before he drew a salary out of McDonald’s.


Jim loves reading business books, he has read almost everything that I can get my hands on. He has read about Warren Buffett, Bill Gates, all the big guys. But the important thing is to learn from those who have become successful and to never stop learning.