In this video, Jim Penman lists some of his favourite books. One of the most influential books he ever read was ‘Behind the Arches’ about McDonald’s. From this book he learned about the passion for customer’s experience, cutting costs, improving service and looking after franchisees. Ray Krocs, first franchisees were millionaires, before he drew a salary out of McDonald’s.
“From the outset Rod’s communication skills via email, SMS and phone calls was prompt and outstanding. During the process of cleaning my very dirty pool Rod advised me of what…
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