Jim Penman explains that the first mistake that he did at the beginning of his journey was that he didn’t charge high enough. He said that, back in 1982, he was making anything between 4 to 6 hundred dollars a week, but if he had charged properly he could have been making 9 hundred to a thousand dollars a week. Another mistake that he made from the beginning was that he didn’t understand signage. Signage is huge. Any vehicle or trailer, should be properly signed. It may cost a few thousand dollars but it is amazing advertising. Another thing that he didn’t do was he didn’t wear a uniform. Having a uniform and proper stationary signed with your logo makes a lot of difference. Most people will choose a subcontractor who is in uniform, even if they are more expensive.