Jim’s Pool Care Celebrates 150 Franchisees Nationwide – A Testament to Growth, Teamwork, and Trust

Australia, October 2025 – Jim’s Pool Care, one of the most trusted names in Australia’s pool care industry, has reached an incredible milestone: more than 150 mobile pool shops now operating across the country under the leadership of CEO & GM, Brett Blair.

This achievement reflects nearly two decades of consistent growth, innovation, and community building – with over 20 new franchisees joining the network in the past 12 months alone, through a mix of new site launches and successful business resales.

From Humble Beginnings to a National Network

The Jim’s Pool Care story began in Western Australia in 2004, as part of the broader Jim’s Group family. In 2008, Brett and Kelli Blair took ownership of the division – and since then, they have transformed it into a powerhouse brand within the pool service sector.

“When we started out, we knew there was a big opportunity to build something special,” said Brett Blair, CEO & General Manager of Jim’s Pool Care Australia.

“We wanted to create a franchise system where people could be in business for themselves, but not by themselves. That philosophy has shaped everything we’ve done for the last 17 years.”

Today, Jim’s Pool Care operates across almost every Australian state, supporting local franchisees who deliver expert pool servicing and equipment solutions directly to customers’ homes. Each franchise is an independent business, but every owner benefits from the collective knowledge, systems, and support of the wider Jim’s network.

A Family and Team Effort

Behind the success of Jim’s Pool Care lies a strong family foundation. Brett credits his wife Kelli for many years of hard work and dedications to supporting the franchisees and franchisors “behind the scenes”, his family and daughters, and the broader franchise community for the brand’s steady rise and strong reputation.

“I’m incredibly grateful to my wife Kelli, my daughters, and the entire Jim’s Pool Care team,” Brett said. “This milestone isn’t just about numbers it’s about people. It’s about every franchisee, franchisor, and supplier who believed in what we were building together.”

The division’s culture has been built on openness, collaboration, and genuine care for each other, values that have helped hundreds of franchisees grow thriving businesses. Franchise owners are backed by dedicated regional franchisors, amazing suppliers and a national support structure, ensuring they have help at every stage of their journey.

“It’s been amazing watching people start out a little unsure, build confidence through our training and mentoring programs, and eventually become confident business owners,” Brett added. “Their success stories are what make this job so rewarding.”

Building Success Through Support and Systems

One of the key drivers behind Jim’s Pool Care’s growth has been the ongoing improvement of its franchise systems and committed franchise owners. Over the years, the division has invested heavily in:

• Comprehensive franchise training and onboarding programs
• Supplier partnerships and product innovation
• Advanced technology systems for scheduling, quoting, and customer management
• Marketing and digital support for franchisees in every region

This focus on continuous improvement ensures that every franchise owner, whether new or experienced, has the tools, knowledge, and support to succeed.

“From training to supply chain relationships, we’ve made sure our systems are built to help franchisees grow,” Brett explained. “We also love feedback from new and existing team members, because when our franchisees win, we all win.”

A Strong Partnership Network

The division’s success has also been bolstered by long-standing relationships with key suppliers and industry partners. Through these partnerships, Jim’s Pool Care franchisees can access the latest pool technology, equipment, and water management solutions.

This allows franchise owners to offer customers more efficient, eco-friendly, and cost-effective pool care solutions, from robotic cleaners and smart chlorinators to solar and heat pump systems.

“Our pool industry suppliers and training partners play a huge role in helping us deliver the best outcomes for customers,” Brett said. “It’s a true team effort that flows all the way from our franchisees to the pool owners we serve. The support happens from Day 1 with regular training opportunities.”

1 Million Pools in Australia – Customer Service at the Core

At the heart of Jim’s Pool Care’s success is its commitment to exceptional service. The franchisees are very passionate about customer service as owner operators. It has been said that there could be more than 1 Millions Pools in Australia which creates a great opportunity for our team and the growing home services market. Pool owners and families are busier than ever, and want to relax and enjoy their weekends, so that’s where we can help.

Every franchise operates as a mobile pool shop, offering on-site:

• Pool servicing and maintenance
• Water testing and chemical balancing
• Green pool recovery
• Equipment repairs and installations
• Pool heating, covers, and accessories

This convenient model allows franchisees to bring a complete pool shop experience directly to the customer’s doorstep, a concept that has proven particularly valuable in today’s time-conscious, service-driven market.

“We’re proud to be helping thousands of pool owners around Australia keep their pools healthy, sparkling, and ready to enjoy,” Brett said. “We’re here to make pool ownership simple and stress-free.”

Part of Something Bigger, the famous Jim’s Group

Jim’s Pool Care is one of 50+ divisions within the wider Jim’s Group, which now includes more than 5000 franchisees nationwide across industries such as mowing, cleaning and building inspections.

Being part of such an iconic and trusted Australian brand gives Jim’s Pool Care franchisees a unique advantage, combining national recognition with local ownership and accountability. Jim’s Pool Care gets to leverage the Jim’s Group assets, including Call Centre, Legal Team, Finance and Social Media experts. Jim Penman nowadays even comments on how great Brett’s leadership has been over the many years and the Division is a great example of selecting the right people from the top down to the individual franchisee selection.

Looking Ahead to the future of Jim’s Pool Care

Reaching 150 franchises is not the end of the story, it’s the start of a new chapter. The company plans to continue carefully expanding into key growth areas across Australia while strengthening its training and innovation programs.

“Our goal isn’t just to grow in numbers, but 200 is definitely in the foreseeable future,” Brett said. “It’s to help every franchisee build a profitable, sustainable business that they’re proud of. We want to continue improving what we do, so our franchisees can deliver the best service possible. Our franchise partners are now also involved in that process by packaging up customers or splitting their territory, if the size is large enough. There are many ways for our franchise owners to grow and prosper and I take my hat off to every one of them for joining our team and helping us grow this amazing pool industry brand. What makes me happy is seeing everyone reach their own goals of where they want their business and income to be at. I am also passionate about customer satisfaction and our pool owners loving our level of service we provide. If we can continue to do that into the future, keep focusing on our franchisees first, we have plenty to look forward to.”

With more Australians investing in their backyard lifestyle, the future looks bright for Jim’s Pool Care, and for the hundreds of local franchisees who make it happen every day.

About Jim’s Pool Care

Jim’s Pool Care is Australia’s leading mobile pool service franchise, offering professional pool cleaning, water testing, equipment repairs, installations, and accessories. With more than 150 local owner-operators across the country, the brand is dedicated to helping pool owners enjoy safe, sparkling water all year round.

As part of the Jim’s Group, Jim’s Pool Care combines the trust of a national brand with the personal touch of local service.